White Papers - Inglés-02

Introduction

The search, creation and articulation of a purpose, that goes beyond the achievement of profits and money, is the key for today's organizations to achieve sustained success over time. Through strategic planning based on a clear and authentic purpose, organizations can achieve unthinkable results. The purpose is not everything, but it is the base that drives an organization towards a conscious business capable of maximizing its profitability, not as an end, but as the result of doing business and planning with a sense of superior purpose.